News release: SalesPad names new CEO to lead push for growth

May 1, 2019

Mike Biwer will lead SalesPad as CEO

GRAND RAPIDS, Mich.Grand Rapids-based software company SalesPad announced the appointment of Michael Biwer to the role of CEO. Biwer will succeed company co-founder and former CEO Matt Williams, who will assume the role of Chief Technology Officer, taking a more active role in product vision, strategy and development. This move will enable Williams to return to his creative passion and work closely with the SalesPad development teams to drive new and cutting-edge innovation to its customers and to the market.

“We’re fortunate to have someone with such extensive operating experience in software, technology and big data take the helm at SalesPad,” said Williams. “We’re standing on the threshold of some incredible growth opportunities, and we know Michael’s prior experience is precisely what we need to achieve the next level of growth. We’re excited to see how far we can go as a company.”

Originally from West Michigan, Biwer has spent much of his professional career in California working with some of the fastest-growing brands and technology companies in the world. After hearing the SalesPad story, studying how the company creates step-function improvements in value for its manufacturing and distribution customers, and seeing the long-term potential of the business, he wanted to be a part of the growing team in Grand Rapids. He says listening to Pete Eardley, SalesPad’s co-founder and Chairman, describe how the software enabled him to triple his growth with the same-sized team reinforced why he wanted to lead the organization to the next level. His return to his home town in West Michigan demonstrates his passion for helping businesses like SalesPad realize their full potential.

Biwer offers the SalesPad team extensive experience leading, growing, and operating technology and software companies. Prior to SalesPad, he has held several top and senior-level positions for various companies, covering sectors such as digital marketing, information technology and services, and enterprise software. Earlier in his professional career, he spent several years in Finance and Management Consulting, with Ford Motor Company, and Deloitte Consulting respectively.

“I’m elated to be back in Grand Rapids as SalesPad’s CEO,” Biwer said. "This company is poised to take off. I’ve seen and used a lot of business software applications in my career and SalesPad’s applications are as good as any I’ve experienced in creating measurable value for customers. What this team of talented professionals has accomplished to date under Matt’s leadership is impressive. I am eager to build on that success and make the necessary investments in people, innovation, marketing and sales to achieve everything we’re capable of achieving.”

Biwer graduated from the University of Michigan with a degree in Business Administration, specializing in Finance. He also earned his Masters of Business Administration from UofM, focusing on Strategy and Operations.

Mike Biwer, CEO


About SalesPad Built from a partnership between a business owner and a developer, SalesPad knows operational ERP. It’s why we exist, and why more than 15,000 people trust SalesPad to manage their distribution and manufacturing operations. We believe that every business can always improve, so we empower organizations with the tools they need to better tackle their daily operations. We take uncertainty out of running a business, whether that’s maintaining inventory, interacting with customers, making sales, or shipping orders on time. Working alongside existing accounting platforms like Microsoft Dynamics GP, QuickBooks, NetSuite, and Intacct,  we deliver meaningful customer data without compromising the security of core financials. For more information, visit  

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search