Order-to-cash. Supercharged.

Since 2003, we’ve been helping distribution and manufacturing businesses get their inventory under control and deliver on time and at the right price.

SalesPad was born out of a partnership between a distribution business owner and a software developer. Now, we’re a fast-growing company in Grand Rapids, MI, with over 100 employees on our team.

SalesPad has deep roots in West Michigan and we are committed to the growth and success of our community by creating local jobs and a culture that attracts and retains top talent.

How we started.

Pete Eardley, the owner of Michigan-based distribution firm Charter Industries was frustrated using Dynamics GP, along with clipboards and legal pads, to manage his operations. Matt Williams, a consulting software developer, was brought in to create an add-on software application to boil down those manual workflows into something more streamlined.

They both loved the software that was created, and they knew that it could solve the headaches of anyone who sells and distributes inventory.

We’re about businesses.

Since then, SalesPad hasn’t stopped helping businesses make the most of their inventory. Our enterprise software solutions are uncannily user-friendly, and work with leading applications Intuit QuickBooks and Microsoft Dynamics GP.

From medium-sized manufacturers to enterprise distribution companies with both B2B and B2C channels, we’re all about creating technology solutions that move businesses forward.

We know our stuff.

We love that entrepreneurial spirit, but we’re not a start-up. We’ve been privately owned since 2003, and have since created cloud and desktop systems with add-on integrated products that make doing smart business easier.

At SalesPad, we’re about taking the uncertainties out of running a business, whether that’s maintaining inventory, interacting with customers, making sales, or getting orders out.

SalesPad in a snapshot

SalesPad Employee Icon
100+ Employees
15,000 SalesPad Users
15,000 Users
1,200 Companies use SalesPad
1,200 Companies
SalesPad Corporate Headquarters Icon
30,000 sq. ft. Headquarters
SalesPad Located in Grand Rapids Icon
Located in Grand Rapids
SalesPad is involved in the community through many different local charities
Involved in the Community

Our Leadership

Mike Biwer

Michael Biwer

Originally from West Michigan, Michael has spent much of his professional career in California working with some of the fastest-growing brands and technology companies in the world. After hearing the SalesPad story and seeing the long-term potential of the business, he wanted to be a part of the growing team in Grand Rapids.

He holds a bachelor’s degree in business administration, as well as an accompanying MBA, from the University of Michigan. He has extensive experience leading and growing technology and software companies and has held several top and senior-level positions. His work history covers sectors such as digital marketing, information technology and services, and enterprise software. Earlier in his professional career, he spent several years in finance and management consulting.

John Carrier

John Carrier

John is responsible for the overall financial and operational aspects of SalesPad. As the former owner of both a distribution business and a manufacturing business, he’s walked in the shoes of SalesPad’s customers. He has also served as the Executive Director of a local non-profit. Throughout his career, he has enjoyed working with teams to help grow and develop companies, and at SalesPad, it’s no different — he’s here to support the growth of our company and our customers.

John graduated from the University of Michigan’s business school in 1989. He and Mary, his wife of 30 years, have four boys ranging from 17-26 years old. Together, they enjoy a wide range of outdoor activities, including skiing, golfing, and scuba diving.

Matt Williams

Matt Williams

Matt knew from a young age that he was going to have a career in technology. Matt attended Grand Valley State University where he majored in computer science. He was a principal at Springthrough (software development), CIO at Great Lakes Computer, and worked as an IT Manager at Steelcase before starting SalesPad.

Today as the CTO of SalesPad, Matt works closely with the SalesPad development teams to drive new and cutting-edge innovations to its customers and to the market. His past experience as a developer has given him a better understanding of the software industry, making his leadership role crucial to SalesPad.

Matt Williamson

Matt Williamson

Williamson earned both his bachelor’s and master’s degrees with honors from the University of North Carolina. Prior to joining SalesPad, Williamson was CEO and co-founder of Windsor Circle, Inc, a predictive marketing platform. Under his leadership, Windsor Circle won Google Demo Day, raised $15M in venture capital, was named as an Inc. 500 Fastest Growing Company and a Best Place to Work, and was acquired in 2018 by OSG/WhatCounts. 

One of the things that attracted Williamson to SalesPad was the satisfaction he witnessed from the SalesPad customer base. He believes it’s important to empower executives, customer services reps, and warehouse managers to execute on great business ideas, more quickly and with more confidence.

Jeremy Boogaart

Jeremy Boogaart
Senior VP of Product

Jeremy graduated from Grand Valley State University with a degree in computer science. He started out as a software developer at SalesPad, and played a key role in the beginning stages of the organization. Jeremy is now responsible for formulating product strategy, go to market plans and helping the company meet organizational goals. 

A big-picture thinker, he uses his experience from multiple departments to better understand every aspect of the company. No one knows the company vision better than Jeremy, and he uses this knowledge every day to establish SalesPad as a leading ERP provider.

Sarah Ellis

Sarah Ellis
VP of Human Resources

As Vice President of Human Resources, Sarah is responsible for human resource management of SalesPad.
Working closely with the other members of the company’s Executive and Leadership Team, Sarah plays a critical role in strategic decision-making regarding human capital management strategy.

For over a decade, Sarah’s had her hand in recruiting and retaining every individual within the SalesPad Team, creating a high-performing and motivated workforce that has helped to enable the company’s growth. Sarah graduated from Saginaw Valley State University in 2005 with a bachelor’s degree in psychology.

Dan Hodgson

Dan Hodgson
VP of Customer Success

Coming from a retail management background, Dan joined SalesPad in 2011 as a customer representative on the company’s technical support team. He held numerous roles within the company, eventually working his way up to VP of Customer Success.

Dan’s past roles at SalesPad have included Implementation Specialist and Manager of Implementation & Support Services, giving him excellent insight into the process and operations side of the company. As an efficiency guru, Dan is the man when it comes to focusing completely on the customer experience. His ultimate goal is for all of our customers to realize high success & value from our products & services.

Louis Nowlan

Louis Nowlan
Director of Software Development & IT

Louis oversees the Development, Quality Assurance, and IT teams. He originally joined SalesPad to serve as the bridge between the Support and Development departments to help customers resolve issues as fast as possible. Louis also worked as an implementation specialist, and his experience in multiple departments at SalesPad helps him offer a big-picture approach to software development.

Before joining SalesPad, Louis was an implementation specialist and level 3 technical support technician at Bell Business Solutions in Montreal, as well as a software developer at Bombardier Aerospace, also in Montreal. He holds a bachelor’s degree in Computer Science from Ahuntsic College in Montreal, QC.


Jacob Pegg
Intacct Delivery Champion

Jacob is responsible for overseeing the successful delivery of SalesPad Cloud and Sage Intacct. Working as the liaison between professional services and product development, Jacob identifies potential feature or product improvements, while ensuring that our customers are delighted by what our teams delivers.

Jacob has been with SalesPad for more than 12 years, and has held multiple strategic roles within the company. He has implemented or overseen the implementation of more than 350 SalesPad installations. Jacob holds a Bachelor of Science degree with a concentration in Computer Information Systems from Appalachian State University, as well as multiple certifications with both Microsoft and Sage, including being Sage Intacct Implementation Certified.

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