Expand Your Selling Options Using These Tools
Is a lack of selling options holding your business back?
At some point in every healthy, growing distribution company’s life, they reach a point where they need to expand their selling options.
When your business is first starting out and still finding its feet, it’s perfectly reasonable to stick to the standard, point-and-shoot method of selling inventory. There’s no need to muddy the waters with unnecessary complexities when you’re fighting for your place in the market.
Once you’ve cleared those initial hurdles, though, you can start to think about adding some additional layers to strengthen your sales operations. Integrating ecommerce solutions is always a good idea, of course, but in this post we’re going to explore a few other avenues to consider.
Create a portal to profitability.
You probably already have a website. If you don’t, stop reading and get one right now.
Can your customers make purchases through your website? Empowering your customers to place their own orders is a great way to encourage more business. Beyond this, it frees up your sales or customer service reps from entering these orders into your system. This, of course, gives them more time to work on other tasks, further padding your bottom line.
At some point in pretty much every healthy, growing distribution company’s life, they reach a point where they need to expand their selling options.
Do your research when deciding on a web portal option. You want an interface that is user-friendly for both you and your customers, and you want something reliable, with a track record of success. Your reputation is on the line when your customers interact with your website — don’t settle for anything but the best.
You’ve mastered the ABCs. Now it’s time for the APIs.
An API is an application programming interface. Essentially, it’s a way to incorporate another company’s website and make it “your own” to a limited extent.
Still confused? Check out this explanation.
While an API might not be an obvious selling tool, APIs are all about enhancing the customer experience. And we all know how important happy customers are. A positive website experience can make a big difference when customer satisfaction is on the line.
The real magic happens when you pair an API with a web portal dedicated to online sales. Imagine the possibilities!
Go toe-to-toe with the retail giants.
Maybe you’ve grown to the point where the big-box stores are knocking, and you need a way to sell to them. Don’t panic — there are tools out there to help you navigate these exciting waters.
Many, if not most, of the major retailers require EDI compliance from their suppliers. EDI stands for electronic data interchange, and it’s a way to simplify and streamline transactions between these retail giants and the distribution companies they do business with.
Equipping your business with an EDI solution is a great way to keep your momentum rolling and find more customers. And choosing an EDI solution that plays nicely with your ERP system is crucial — make sure you do your research and settle on the EDI service that’s right for you.
The sales start coming and they don’t stop coming.
Expanding your selling options before you find yourself having to turn away new customers (or losing current ones) is vital to the continued success of your business. Do your research now and plan for the future, or you’ll find yourself backsliding and losing out to the competition.
Curious about how SalesPad’s ERP solution can provide you with all three of these selling options, and more? We’ve got lots more information for you there. Start with our fact sheet on the SalesPad WebPortal (it plays really well with our API, by the way)!