Consolidating Your Sales Channels with Cloud
If you’re smart (and we know you are), you’re using multiple online sales channels to sell your product in addition to your storefront location. In today’s increasingly ecommerce-focused market, it’s a prerequisite to raking in substantial sales. Adopting a multichannel strategy helps you reach more potential customers, and keeps you competitive in a world that prefers to do their shopping with the touch of a button.
Along with having a powerful online marketplace, diversity in your sales channels means better performance for your company. A recent international survey found that almost 75% of the businesses surveyed said that using a multi-channel system has increased sales, 64% said it upped customer loyalty, and 62% said it gave them a competitive advantage.
However, all those benefits come with some additional hurdles. Unless you know how to navigate them well, these sales channels could be your downfall. Implementing more channels brings the responsibility of updating all those channels every time you add a product to your store or change a product description. Imagine doing this several times over, every time you need to make a slight change to your ecommerce platforms.
For the sake of your sanity, and your operational efficiency, you need to be able to access all these channels from one location.
Enter omnichannel sales. This fancy little buzzword is a system that takes all the benefits of using multiple sales channels and makes it even easier for you to use. The major difference here is that omnichannel sales allow you to manage all your retail channels at once, from one hub, so you don’t have to deal with each one individually. Here at SalesPad, we achieve that through integrations.
Integrations allow you to do a wide variety of things, but for now we’ll stick to the benefits they hold for sales. These add-ons organize and access multiple sales channels, so you don’t have to go through the cumbersome and tedious process of updating information manually to each platform.
Efficiency in Listing
Consolidating your sales channels may seem like it only affects a small piece of your business, but one of our clients showed us just how valuable the integration of sales channels can be to the overall efficiency of a business’ operations.
In our most recent case study, Diversity IT, a technology products distributor, found that they had more inventory entries than they could quickly list on their ecommerce site. As a result, they had fallen behind in filling orders. By implementing integrations in SalesPad Cloud, they were able to use automation to improve their listing process across all sales channels, significantly cutting down on the amount of time it took to list their SKUs. Their new omnichannel strategy allowed them to fill more orders faster, without needing to hire any new employees.
Working with Diversity IT brought another huge plus to our attention. Because automation helps users update their sales channels with ease, there was no need to hire an outside party to help untangle the web of Point-of-Sale data and inventory information from various channels. By consolidating their sales channels, they were saving time and money.
Eliminate Human Error
Running a successful business isn’t a sprint — it’s a marathon. As such, you’ll need to focus on more than just your order processing speed. Successful brands most often gain customer loyalty by providing a consistent message and quality of service across every touch point. Managing multiple sales channels individually threatens quality customer service. Multichannel sales also leaves room for inconsistencies between your channels and general human error.
In this digital age, new consumer behaviors have emerged that have changed the way retailers interact with their customers. The advent of ecommerce stores, easily accessible from mobile phones, has ushered in a new shopping behavior coined as “showrooming.” This means that customers will often shop around on multiple websites, looking to compare prices or availability of the exact same product, often converting on a different channel than the one they first visited.
Since consumers are spending time on several different sales channels before buying the product, the need for a unified channel management system is heightened. If there are inconsistencies between channels that create a confusing or disjointed experience for the customer, this negative experience is what will be remembered, instead of your awesome product. Consistency is key, and omnichannel integrations are the tools you need to ensure it.
Consistency doesn’t only benefit your customer’s experience. Miscommunication between your sales channels means running the risk of an inaccurate perspective on your inventory. If one channel has recently sold out of a product, and the other channels don’t update automatically to reflect this, you might oversell on a product you didn’t even know was out of stock.
Implementing omnichannel sales allows you to be the most up-to-date with the status of all of your channels. This makes inventory management a breeze — integrations allow you to stay on top of what products are selling in which channels, and they update your inventory levels across the board.
Your sales channels are the key to your customers and their shopping behavior, so it’s especially important that you organize them with ease and accuracy. If you’re using multiple sales channels, you’re on the right track, but in order to really take your business to the next level, you need them to be reliable, fluid, and well-coordinated. Using an omnichannel sales strategy is the spark in your fire, and the glue that holds your operations together.
If you’re looking to heighten your sales strategy and make ecommerce a snap, you’re in the market for an upgrade. Check out our most recent ebook to get a more specialized look at all that Cloud can accomplish for your business.